ICP-Inegration Center Prague
Community Work, Non-Profit, Educational & cultural
Brand Guide, Logo Design, Website Design, Merchandise, Billboars, Social Media Design
Prague
2025
Integrační Centrum Praha (ICP) is one of those organizations that truly change lives — helping migrants and refugees feel at home in Prague. But one thing was missing: a visual identity that feels as open, modern, and human as the work they do every day.
When ICP approached the need for a rebrand, we knew this wasn’t just about a “new logo” — it was about giving them a voice, a face, and a presence that truly reflects who they are and who they help. Something that works on a billboard and a business card — and speaks to people, not just institutions.
Summary
We created two strong visual concepts, because one-size-fits-all doesn’t cut it when you’re building something this important.
Our first concept is bold, modern, and urban — a system inspired by Prague’s Vltava river and the rhythm of city life, showing ICP as a trusted guide in the integration process.
The second concept is friendly, fresh, and full of personality — using playful shapes and natural greens to make sure ICP feels human, welcoming, and real to everyone walking through their door.
Both concepts are ready to live everywhere — from social media to public spaces, events, and printed materials. Because a strong brand is one that shows up consistently — and feels right every time.
This wasn’t just a design job — this was about helping ICP own their space and their mission in a way that’s powerful, modern, and deeply human.
Challenge
Let’s be real — ICP is doing some of the most important work in Prague, but their old visual identity? It didn’t match the impact of what they do.
❌ They looked too formal, too distant, when in reality, they’re a team that’s warm, approachable, and deeply human.
❌ Their visual style was all over the place — nothing that could hold up on social media, printed materials, or events.
❌ And as an organization that connects cultures and people, they needed a brand that feels like a bridge, not a wall.
Solutions
We didn’t want to give ICP just a “pretty logo” — we wanted to give them a whole system that makes sense, feels right, and works everywhere.
✅ Two completely different but equally powerful directions — because ICP deserves options that reflect both professionalism and humanity.
✅ First concept? Modern, bold, and structured — perfect for institutions, partners, and the “official” side of ICP. Inspired by Prague’s Vltava river — the ultimate symbol of flow, connection, and movement.
✅ Second concept? Playful, organic, and warm — because sometimes you need to show heart first. Friendly greens, soft shapes, and a vibe that says: “You belong here.”
✅ Everything is built to work across real life and digital — from billboards to Instagram posts, from presentations to merch.
