The Ballroom Cinema
Educational & Cultural
Branding
Billboards
Merchandise
Printed Material
Marketing
Prague
2025
We developed a comprehensive rebranding strategy, designing a bold and sophisticated identity that seamlessly extends across all physical and digital touchpoints—from billboards and print materials to merchandise and venue branding.
A bold, instantly recognizable brand identity – The Ballroom Cinema now stands out as a leading arthouse venue.
Stronger audience engagement & brand loyalty – The new visuals create an emotional connection with film enthusiasts.
Aesthetic consistency across all platforms – Ensuring a seamless, premium experience both online and offline.
A rebrand that reflects the soul of independent cinema – Blending classic and contemporary styles to attract the next generation of cinephiles.
The Ballroom Cinema now not only curates films but also curates an unforgettable cinematic experience—both on and off the screen.
Summary
The Ballroom Cinema is an independent arthouse cinema dedicated to curating a unique, immersive film experience. It serves as a cultural hub, celebrating the artistry of film beyond mainstream releases. The goal of this project was to redefine its visual identity, create a stronger brand presence, and elevate its perception as a space for true cinephiles and creative minds.
Challenge
Before our rebrand, The Ballroom Cinema faced:
❌ A fragmented visual identity – inconsistent branding that lacked a clear, modern aesthetic.
Low recognition as a premium arthouse venue – the brand needed a distinctive, timeless look to stand out.
Limited audience engagement – there was no strong visual system to connect with and attract film lovers.
Lack of high-impact promotional materials – existing billboards, posters, and merchandise did not capture the essence of their brand.
Solutions
We developed a highly recognizable and cinematic visual identity, drawing inspiration from classic film typography, Art Deco aesthetics, and a bold red-black contrast that exudes sophistication and artistic rebellion.
✅ New Logo & Typography – A striking, Art Deco-inspired typeface that embodies the essence of timeless cinema.
✅ High-Impact Billboards & Posters – Designed to be unmissable, featuring sharp contrasts, strong messaging, and evocative imagery.
✅ Merchandise & Print Collateral – T-shirts, tickets, and printed materials that reinforce the cinema’s artistic spirit.
✅ Cohesive Brand Experience – Every element, from in-house branding to social media, now tells a unified, compelling story.
